The iEffect

Posted on March 8, 2012 in Viewpoints by admin

Technology continues to reshape how and where work gets done.  Millions of Americans are reaching for their smartphone or tablet before they reach for their laptop.  They are doing more of their daily work outside of the confines of a traditional office.  They expect to be able to work anywhere at anytime.  This new way of working will have major reverberations, especially for the commercial real estate industry.

This point of view is by Waident Technology’s CEO, John Ahlberg.  For a printable version of this article, click here.

Not too long ago, people were faced with having all of the powerful technology at their job and only in their office. Today, the paradigm has shifted, and most users have more flexible and powerful technology in their pocket or at home than they do in the office. The advent of increasingly sophisticated mobile devices, the ubiquity of high-speed internet access and the growth of empowering technology such as VOIP and cloud services have the potential to cut workers loose from the chains of a 9-to-5 work environment.   I call this the “iEffect.”

I won’t pretend to know all the implications of the iEffect, but I can suggest a couple of important ones for the commercial real estate industry.

I know how we at Waident are responding.  We’re hiring.  And, like many of our clients, we don’t really care where those new hires work as long as they get the job done.  This growth in hiring is good for the economy, but it likely won’t directly translate to growth for the commercial real estate industry as it has done in the past.

Meet Waident Technology Solutions founder and CEO, John Ahlberg, at NAREIM’s Executive Officers Spring 2012 Meeting entitled “2012 A Brave New World for Real Estate Investment Managers” in Miami, Florida, on March 18-20, 2012.  He will be one of three panelists discussing “Technology, Security and the Cloud – What are the opportunities and challenges for technology and real estate?

Learn more about Waident Technology Solutions at or contact John Ahlberg at