“AI-native firms” built around generative AI technology from day one could gain an advantage over competitors trying to adapt legacy processes, attendees heard last week during NAREIM’s Virtual Exchange Series: Technology, Data & AI Survey Analysis.
Yet established firms possess something newcomers will struggle to replicate: the trust of their investors, which they have spent years nurturing.
“AI-native firms that will compete the best will be those that pull people together from legacy firms, so they have that incumbent trust that’s there, but they are going to be rebuilding that factory from scratch.”
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Now in its 18th year, the GMS draws on responses from 79 firms spanning a wide range of strategies, sizes, and geographies, providing industry leaders with benchmarks across capital raising, financial performance, organizational structure, staffing, and governance.
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In the 2026 NAREIM Survey, conducted in partnership with Juniper Square, 72 professionals across 38 firms paint a consistent picture: AI adoption has outpaced data quality, governance, and talent readiness.
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NAREIM members are invited to participate in a new benchmarking survey on how real estate investment managers are using technology, data, and AI across their organizations.
This initiative will provide an aggregated, anonymized view of industry practices to support peer benchmarking, highlight emerging best practices, and inform smarter technology and data decisions across the NAREIM community.
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Conducted biennially in collaboration with Ferguson Partners and supported by 19 leading commercial real estate associations globally, the Survey examines workforce demographics and internal practices across North America.
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