Investors are changing the way they evaluate office acquisitions as they recognize the role of talent in corporate America’s real estate decisions. Achieving a mix of culture, amenities and work/life balance is key to drawing talent to companies.

The modern workplace is becoming a key differentiator in the market, helping top companies to bring in and keep the very best employees. According to Work Design Magazine, forward-looking organizations are rapidly merging human resource and real estate functions to create a formidable weapon in the war for talent.

But what specifically is attracting skilled workers to companies or markets? And how can today’s office owners and investors leverage this momentum?

There are four key variables KBS uses when evaluating office properties and leveraging the proximity of talent pools in specific markets.

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