This paper helps to answer the questions, “Why invest in commercial real estate?” and, “Why invest in commercial real estate now?” For a time during the Financial Crisis and the immediate aftermath, comparatively few investors were inclined to consider these questions in a positive sense with much investment flowing to “safe” assets like cash and government bond instruments. Guilt by association hurt commercial real estate with the downturn in the broader single family market casting aspersions on the commercial sector. (For a full version of this white paper, click here.)