The NAREIM Marketing & Communications meeting is your opportunity to network with peers and enjoy candid conversations on the realities of branding, marketing and reputation management within real estate investment management.
During a virtual 60-min roundtable discussion, NAREIM MarComm professionals focus on social media and how to choose which platforms are the best fit for their firms, how to create an authentic voice and get employees involved.
1pm: Welcome comments by IvyLee Rosario, Meeting Director, NAREIM
1.05pm: Social Media and an Authentic Presence
Best practices on deciding which platforms work the best for your firm, how to better work with legal teams to address SEC guidelines and innovative ways to include employees in social media efforts.
Erin Randolph, Senior Vice President, Director of Marketing & Communications, Bailard Inc.
Brittney Gilbert, Global Social Media Manager, Franklin Templeton
Matt Malone, Co-Founder & CEO, PrivCap
Michael Hellbusch, Partner, Rutan & Tucker LLP
Which platform is the most valuable for your firm? How do you choose?
LinkedIn, TikTok, Twitter, Instagram, YouTube, Facebook
What are you using social media for the most?
Brand building, outreach to current/prospective clients/employees
How do you get your employees to share their authentic voice when it’s regulated and control by the SEC?
What works well and what feels artificial?
2pm: End of meeting
2023 PLanning committee members
Chair: Erin Randloph, Bailard, Inc
Matthew Richter, Alidade Capital
Natalie Evertson, Clarion Partners
Matt Schuler, LaSalle Investment Management
Stephanie Dufresne, National Equity Fund
Meg Faulkner, Partner Engineering & Science
Kait Furey, Torchlight Investors