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Marketing & Communications Virtual Connection
Marketing & Communications Virtual Connection
Jun 13, 2023, 1:00 PM EDT

The NAREIM Marketing & Communications meeting is your opportunity to network with peers and enjoy candid conversations on the realities of branding, marketing and reputation management within real estate investment management. 

During a virtual 60-min roundtable discussion, NAREIM MarComm professionals focus on social media and how to choose which platforms are the best fit for their firms, how to create an authentic voice and get employees involved.


1pm: Welcome comments by IvyLee Rosario, Meeting Director, NAREIM

1.05pm: Social Media and an Authentic Presence 

Best practices on deciding which platforms work the best for your firm, how to better work with legal teams to address SEC guidelines and innovative ways to include employees in social media efforts. 


  • Erin Randolph, Senior Vice President, Director of Marketing & Communications, Bailard Inc. 


  • Brittney Gilbert, Global Social Media Manager, Franklin Templeton

  • Matt Malone, Co-Founder & CEO, PrivCap

  • Michael Hellbusch, Partner, Rutan & Tucker LLP

  • Which platform is the most valuable for your firm? How do you choose?

    • LinkedIn, TikTok, Twitter, Instagram, YouTube, Facebook

  • What are you using social media for the most?

    • Brand building, outreach to current/prospective clients/employees

  • How do you get your employees to share their authentic voice when it’s regulated and control by the SEC?

    • What works well and what feels artificial?

2pm: End of meeting


Past Agendas


2023 PLanning committee members

Chair: Erin Randloph, Bailard, Inc

Matthew Richter, Alidade Capital

Natalie Evertson, Clarion Partners 

Matt Schuler, LaSalle Investment Management

Stephanie Dufresne, National Equity Fund

Meg Faulkner, Partner Engineering & Science

Kait Furey, Torchlight Investors

NAREIM meetings are open to NAREIM members only and their guests. For further information on attending meeting or other NAREIM discussions, please contact Zoe Hughes, CEO. Please note that any executive who is not a NAREIM member, guest of a member or working in the real estate investment management industry will not be admitted to NAREIM events. NAREIM reserves the right to decline any registration. By registering for NAREIM events, you are consenting to NAREIM’s privacy policy.

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