The NAREIM Marketing & Communications meeting is your opportunity to network with peers and enjoy candid conversations on the realities of branding, marketing and reputation management within real estate investment management.
During a virtual 60-min roundtable discussion, NAREIM MarComm professionals focus on social media and how to choose which platforms are the best fit for their firms, how to create an authentic voice and get employees involved.
Registration is complimentary and limited to NAREIM members only.
Format: 60-minute Zoom
AGENDA
The Marketing & Communications Committee is working hard to finalize the agenda. Please check back here for updates.
1pm: Welcome comments and Marketing & Communications committee update
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IvyLee Rosario, Meeting Director, NAREIM
1.05pm: The Influence of AI
Members will share solutions of 3-4 marketing prompts using AI, and how the intersect with the compliance and data professionals at the firm.
Issues to be covered include:
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When is it acceptable to use AI? How do you rationalize its use?
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In what part of the process are data and compliance associates brought into the fold?
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How to keep private data safe while using AI for marketing
2pm: End of meeting
2024 PLanning committee members
Chair: Erin Randloph, Bailard, Inc
Natalie Evertson, Clarion Partners
Sorrel Basher, GSA (Global Student Accommodation) Group
Jessica Leggett, Harrison Street Real Estate Capital
Matt Schuler, LaSalle Investment Management
Meryl Exley, Lendlease
Elizabeth English-Blanco, Madison International Realty
Stephanie Dufresne, National Equity Fund
Meg Faulkner, Partner Engineering & Science
NAREIM meetings are open to NAREIM members only and their guests. For further information on attending meeting or other NAREIM discussions, please contact Zoe Hughes, CEO. Please note that any executive who is not a NAREIM member, guest of a member or working in the real estate investment management industry will not be admitted to NAREIM events. NAREIM reserves the right to decline any registration. By registering for NAREIM events, you are consenting to NAREIM’s privacy policy.